native advertising at its worst
Most Obvious Sponsored Content
31st march 2016 - 1st april 2017
With the catastrophic decline in both print and online advertising revenues, many news organisations have dropped the separation of commercial and editorial, and are actively pursuing 'sponsored content' - i.e. 'native' advertising which disguises itself as journalism. The London morning paper, City AM, recently announced its online version would take offers of sponsored content. On other news sites you can buy a headline editorial for the right price.
Often the 'sponsored by' caveat is hard to spot. Sometimes it's not even there. Either way, it's a short term fraud perpetuated on readers, with adverts trying to pose as journalism or impartial commentary. Let us know of the best examples you can find.